ColorLab Private Label

It’s official—2023 is here, and with the new year comes new beauty and style trends that should be at the forefront of all business owner’s minds. Pantone has announced the 2023 color of the year, and it’s a fun one! Viva Magenta is the color of the year. And whether it’s already your color of choice or you are not sure how to start incorporating it into your look, we have got you covered. In this article, we will show you how to rock Viva Magenta and which products can help you incorporate it into your look.

About Viva Magenta: The Pantone Color of the Year

Viva Magenta is Pantone’s official color of the year for 2023. It is a bold pink and purple blend. Its rich and vivid shade makes it a bold option but one that is certainly easier to wear than prior colors (2022 Veri Peri…we are looking at you!) The color was chosen to represent fierceness, bravery, and self-expression—all qualities that are necessary for business owners who want to succeed in the new year.

How to Incorporate the Color Into Your Makeup Look

When it comes to makeup, the easiest way to work the Viva Magenta into your look is to choose one feature to accentuate with the color while keeping the rest of your look somewhat neutral. Choose either a vibrant lip or eye look and use the color to draw attention. For an eye-catching look, try a pink and magenta eyeshadow look with a darker purple shade in the crease. For a statement lip, choose a bright magenta lipstick or a gloss and pair it with some highlighter for an overall more dimensional look.

For those of you who are a bit more comfortable making a statement with your makeup look, you could go for a magenta eye look and matching lips. You can even incorporate a subtle magenta blush to give your cheeks a hint of color while tying the looks together. For your eyes, do something easy but fun, like a classic magenta smoky eye, while topping it off with pair of falsies. Finally, finish off with a bright pink lip, and you are good to go!

Try a Bright Lip

A bold lipstick is one of our favorite tools for including Viva Magenta in your look. Our lipstick formulas are infused with vitamin E and Jojoba oil to deliver the ultimate smoothing and conditioning benefits. Below are some Colorlab lipsticks that fit the bill for the color of the year:

Fashionista

This stunning shade can be purchased from our smooth and creamy line in our ready to wear lipstick formulas.

You can also create this product yourself with custom blend using the following formula:

• Créme base

• .25 Blackberry

• .25 x 2 + .125 x 2 Ochre

• .25 x 2 Wineberry

• .25 x 2 Peach

• .25 x 2 Brown

• .125 Black

• 4 tiny Opal Frost

• 3 tiny Crystal Frost

• 2 tiny Azurite Frost

Celebrity Ball

Celebrity Ball is another beautiful color in our smooth creamy collection.

Create this color on your own with custom blend using this formula:

• Crème Base

• 1.50 Mahogany

• .50 Wineberry

• .25 Blackberry

• 2 drops Blueberry

• 3 small scoop Opal Frost

• 3 tiny Brass Frost

• 6 drops Silkening Modifier

Vivacious

Part of our natural lipstick collection, Vivacious is another beautiful formula that compliments the color of the year.

Create this product yourself using this custom blend formula:

• Butter Base

• .50 Body Builder

• .25 +.125 +.125 Blackberry

• .25 x 6 White

• .125 x 2 Wineberry

• .125 x 3 Crimson

• 5 tiny scoops Crystal

• .125 Blueberry

• 1 sm scoop Pink Frost

• 3 tiny scoops Diamond Dust

Fireworks

Fireworks is another magenta shade that is part of our sheer shiny collection, giving you a subtle pop of color while delivering hydrating and soothing benefits to the lips.

Create this product with custom blend using this formula:

• Crème Base

• .25+ .25 Wineberry

• 1.0 Peach

• .50 Brown + .25

• .25 Mahogany + .125 + .125

Valentino Velvet

This stunning color can be purchased in the shade Valentino Velvet.

Don’t have this shade? You can blend it with our Custom Blend Lipstick kit using the following formula:

• Butter Base

• .5 + .5 Wineberry

• .25 + .25 Ochre

• .125 + .125 Blackberry

• .25 Brown

Add a Subtle Flare with a Gloss

If you don’t want to commit to the opacity of a lipstick or liner, you are in luck. A magenta lip gloss is another excellent way to include Viva Magenta in a subtle but flirtatious way. Our lip glosses feature Green Tea extract and Vitamin E for a multi-functional protective and rejuvenating benefit. Here are our favorite magenta glosses:

Bling Bling

This beautiful gloss is a more subtle take on the color of the year.

Create this gloss on your own using this formula:

• Lip Polish Base

• 4 drops Mahogany

• 1 drop Wineberry

• 1 sm scoop Crystal

• 1 sm scoop Garnet

Grenadine

Grenadine is part of our Lip Glitz collection, so it features high shine and brilliant transparency.

Using our custom blend lip gloss system, you can create this formula by using the following recipe:

• Smoothie Base or Glacé Base

• 4 drops Ruby Red

• 2 drops Wineberry

• 8 drops Red Red

• 1 drop Black

Enhance Your Cheeks

If you want to do more than just your lips, there are a plethora of ways to incorporate the color of the year into your look. For example, you can choose to pair a magenta blush and highlighter with your lip look for an overall more dimensional take. Our Colorlab blushes are made with natural mineral pigments to ensure long-lasting color without a heavy and unnatural look. The following blushes offer the perfect Viva Magenta shade.

Pushover

Pushover is a pressed mineral blush that will give your cheeks a natural fresh glow.

Create this color using our mineral powder custom blend kit:

• 1 + .5 t Translucent

• ¼ t Matte Red

• ¼ t Rubellite

L’amore

Another beautiful blush that reflects the color of the year, L’amore is free of oils, talc, and fragrance.

Formulate this color on your own with this recipe:

• ¼ t Star Ruby Frost

• 2 tiny Matte Red Color Adjuster

• 1½ t Med. Mineral Powder

• 1 tiny Crystal Frost

• 2 tiny Sand Frost

Try a Bold Eye

Viva Magenta also looks great when used on the eyes. To create an eye look featuring the color, try using one of our magenta eyeshadows. Our Colorlab eyeshadows are crafted with pigmented, smooth mineral formulas for long-lasting vibrancy. They are also free from common irritants. To get an eye look that truly pops, use any of the eyeshadows below:

Glistening Garnet

Glistening Garnet is part of our pressed shimmer eyeshadow collection, so it features a silky mineral formula that glides on effortlessly.

Formulate this shade using our mineral powder custom blend kit:

• ½ t Translucent Modifier

• ½ t Garnet Frost + 2 tiny

• ¼ t Brass Frost

• 2 tiny Violet Frost

Berry Exclusive

Berry exclusive is a shimmer mineral formula that features a beautiful crease-proof color.

Create this shade using the following recipe:

• ¼ + 8 t Garnet Frost

• ½ t Translucent Modifier

• 8 t Alabaster

• 4 tiny Pink Frost

Spruce Up Your Eyes with a Liner

When it comes to incorporating Viva Magenta into your look, don’t forget about eyeliner. A few swipes of purple-hued eyeliner can take your look to the next level and make a huge impact. Our Colorlab eyeliners are long-lasting and contain Vitamin E, Avocado, Lemon, Grapeseed, and more to nourish and protect the delicate skin around the eye. To try these liners out, check out the options below:

Lush Brown

Add a Nail Polish

The last step to making your look complete is to add a manicure. Incorporating Viva Magenta into your nails is a great way to give your look a pop of color without overwhelming the rest of your look. The following shades are excellent choices:

Call Me Classy

Drama Queen

Life of the Party

Wine Not

Berry Bad

Didn’t see what you’re looking for? We also offer custom blend solutions that give you the power to create custom formulas on the spot. Talk to one of our product experts to learn more or find the perfect shade.

If you’re looking for a way to grow your beauty business, affiliates can be a great option. Affiliate marketing is an effective and popular way to increase sales and build brand loyalty for beauty businesses. As a business owner, it’s important to understand how to leverage this powerful marketing tool. Affiliates are individuals or companies that promote your products or services and earn a commission for each sale they generate. By leveraging affiliates, you can drive more sales, increase brand awareness, and even tap into new markets. In this blog post, we’ll discuss key tips to use affiliates and grow your beauty business. From defining an affiliate program to tracking performance, we’ll cover everything you need to know about affiliate marketing for your beauty business.

What is Affiliate Marketing

Affiliate marketing is a type of performance-based marketing in which an affiliate is rewarded for each customer or visitor they bring to your business’ website, app or online store. The affiliate (sometimes referred to as a publisher) is typically paid a commission based on the product(s) they promote or refer people to.

Benefits of Affiliate Marketing

Affiliate marketing is a great way to grow your business because it’s an inexpensive and highly effective way to promote your products and services to a larger audience. It allows you to tap into audiences you may not be able to reach on your own. Plus, affiliates are incentivized to promote your products, so they’re more likely to be successful. Here are some benefits of using affiliate marketing to grow your beauty business:

Increased Reach

Partnering with affiliates gives you the opportunity to tap into a larger audience than you would otherwise reach on your own. Affiliates have their own networks and can introduce your business to potential customers.

Low Cost

With affiliate marketing, you don’t have to invest a lot of money upfront. All you need to do is pay a commission to the affiliate when they generate a sale for you. This makes it an incredibly cost-effective way to drive traffic and sales.

More Traffic

Affiliates can help drive more visitors to your website by promoting your products or services through their own networks, websites, and email campaigns. This increases the chances of someone clicking through and becoming a customer.

Generate Leads

Affiliates can help generate leads by sharing content such as blog posts and videos that provide helpful advice and tips related to your industry. This encourages potential customers to connect with your business and learn more about what you offer.

Easily Track Results

Many affiliate platforms give you real-time analytics so you can easily track how much traffic is being driven to your website and how many sales are being generated by each affiliate partner. This allows you to evaluate which affiliates are driving the most sales so you can focus on those who are most effective.

Affiliate marketing is a great way to grow your beauty business without breaking the bank. By partnering with affiliates, you can quickly reach more customers and start generating more sales.

Keys to Successful Affiliate Marketing

The key to successful affiliate marketing is selecting the right affiliates to promote your product or service. You need to make sure that the affiliates you choose are credible, have an engaged audience, and can reach the right customer base for your business.

Establish Clear Goals

Establishing clear goals is important for any successful marketing strategy. When it comes to affiliate marketing, be specific about what success looks like and set realistic goals for yourself.

Create Strong Incentives

Offering incentives such as discounts or coupons can be a great way to encourage your affiliates to promote your product or service. This can also help you drive more conversions and sales.

Build Relationships

Building relationships with your affiliates is essential for success. Work together to create mutually beneficial campaigns that will benefit both of you. Communication is key to keeping your affiliate program running smoothly. Make sure to provide regular updates about campaigns, changes, new products, etc., so that your affiliates know what’s going on.

Find the Right Affiliates for Your Brand

When it comes to finding affiliates, it’s important to focus on quality over quantity. It’s better to have a few good affiliates than a large number of affiliates who won’t actually drive traffic and sales. Look for affiliates who have an engaged audience, are active on social media, and have a good reputation. It’s also crucial that they are in your niche and that their audiences resemble your ideal customers.

Keep Track of Results

Tracking the performance of your affiliate program is essential for its success. Monitor clicks, conversions, sales, and other KPIs to see which affiliates are performing best and which campaigns are having the most success. This will allow you to optimize your program and maximize its ROI.

By leveraging affiliates, you can quickly grow your beauty business. From defining an affiliate program to tracking performance, there are many steps you can take to ensure success. With the right partners and an effective strategy, you can tap into a larger customer base.

‘Tis the season of gifts, and we have just the things that will help elevate your holiday sales. We have created some of the best stocking stuffers and gift sets that your customers will love. Below are some hand-picked gift items that are temporarily discounted to make them economical for you to sell.

24/7 Lip Treatment in Clear Pot

Now only $3 wholesale, this holiday favorite is back by popular demand. The perfect stocking stuffer, this lip treatment features natural peptides that volumize, plump, and hydrate the lips while simultaneously smoothing fine lines. Enhance collagen production and increase lip volume by up to 40%.

Brow and Lash Duo

Another gift to offer this season, this brow and lash duo creates the perfect set of lashes that will have your clients batting all season long. The Revolutionary Faux Real Mascara creates a false-lash look without the glue and discomfort, while the brow and lash serum can increase the density of lashes and brows by 79%. Currently, we are offering this duo for only $12 wholesale.

Look in Box – Holiday Cheer

Give your clients the classic holiday look this season with this look in a box gift set. It features a classic metallic gold eyeshadow, an elegant red lipstick, and a blush that will give the perfect winter flush. For a limited time, get these three products at $15 wholesale.

Naughty or Nice Eyeshadow Trio

As the name implies, this eyeshadow trio equips its users to achieve a soft daytime look or party-worthy eye. Featuring a transition shade, a neutral gold shimmer for the lid, and a rich brown to darken the look, this versatile palette can be used all year round. These three shades and palette currently sell are wholesale for $12.50.

The ‘Don’t Budge’ Duo

This versatile stocking stuffer makes a great gift for beauty enthusiasts looking to get the most out of their looks. Featuring our “Hold on Tight” budge-proof gel and our “Get a Grip” Waterproof mixing liquid, together, these two can help your makeup withstand all of the elements. Hold On Tight can be used as an eyeshadow, brow, or lip primer, or it can be mixed with concealer to hold it in place all day. Meanwhile, Get a Grip can transform powders into long-lasting liquids or transform foundation into a long-lasting, waterproof masterpiece. For a limited time, get it for only $12.

On Point Eyeliner Duo

This eyeliner duo can have your clients looking sharp—day or night. These double-ended pencils glide on like a liquid liner but give you the versatility of a gel. Smoke, smudge or feather these to get your desired look, and rest assured that it will stay in place. This duo is only $7.50 wholesale and also includes a free sharpener.

“Under the Mistletoe” Lip Duo

Achieve the perfect kissable lips with this festive lip kit. It comes with one of our most popular reds—that is named Smooch for good reason. And it features a complimentary liner that will enhance the lips all day long. Get it for only $9.

The holidays are always fun to look forward to because they bring together friends and family. However, one of the best perks of the season is that you can refresh your beauty routine. To help you with that, we’ve gathered 5 of the hottest holiday makeup trends that will be huge this year. You don’t want to miss out on any of these amazing ideas.

1) Glittery Lids

A great way to show off your glam this season is with glittery lids. This trend adds a touch of sparkle and pizzazz to any look and can instantly turn an ordinary makeup look into something eye-catching and unique.

To get this look, use a reliable eyeshadow base like our Eyelights primers. Choose one in a color that works with your skin tone and complements the rest of your makeup. Then, use a glitter pigment like Bronze Glitz in a coordinating shade to add more sparkle.

2) Statement Lips

A bold, bright lip is a must-have for the holidays, and there are so many fun shades to choose from! Deep reds are always a classic choice but don’t be afraid to experiment with different colors like purples, pinks, and even metallic shades. For a subtle statement, try a matte finish in a soft mauve shade. For an edgier look, opt for glossy liquid lipstick in a bolder hue. Make sure to finish off your look with a lip liner that matches your chosen color, and you’ll be sure to turn heads.

3) Bold Brows

Bold brows are one of the hottest makeup trends this holiday season. Whether you want to go for a more natural, fluffy brow look or you want to really make a statement, your brows should not go neglected. You can create bold brows with an array of products, including brow gels, pomades, and eyebrow pencils.

The trick is to choose a product that gives you the perfect color, texture, and definition. Choose a shade that matches your hair color, then use a spoolie brush to shape your brows and fill them in. If you’re going for a more intense look, try using a darker shade than your natural hair color to create a dramatic effect. For a more natural look, use a lighter shade that matches your hair color and apply with short, feathery strokes.

Once you’ve filled in your brows, it’s important to set them with a trusty brow gel. This will help keep your brows in place all day and prevent them from smudging or fading.

4) Smokey Eyes

Smokey eyes are a great way to add drama to your holiday look. To get the perfect smokey eye, pick out eyeshadows with different shades in a range from light to dark. Start by applying a light shade all over your lid, then use a darker shade to add depth and dimension to your eyes. To finish, use a darker shade to line your lower lash line and blend it up for a soft, smoky effect. For a more intense look, opt for blacks over browns and grays, and try adding black eyeliner along the lash line.

Finish it off by using a lighter color to highlight the inner corner and brow bone. Throw on some ultra-black mascara or your favorite pair of falsies, and you’re ready to go!

5) Shimmery Cheeks

When it comes to holiday makeup trends, shimmery cheeks are definitely one to watch out for this year. From glossy finishes to glittery accents, adding a bit of sparkle to your cheeks can take your look to the next level.

For a subtle yet eye-catching look, opt for a highlighter that gives off a golden or champagne shimmer. When applying, focus on the high points of your face, like your cheekbones and the bridge of your nose, for maximum impact. If you want something more noticeable, try a sparkly blush in a light pink or peach shade for a soft and girly effect. Some of our favorite products for this include: our Dew Drops liquid highlighter, and Glisten Up Creme Illuminator.

No matter which route you take, shimmery cheeks are a great way to add some festive glam to your look this holiday season. So go ahead and get creative with those glitters and shimmers!

We hope this list of the hottest holiday makeup trends will help you achieve the perfect look this festive season. From shimmery lids to statement lips, there’s something here for everyone. Don’t forget to tag us in your holiday makeup looks so we can appreciate your stunning creations!

The holiday season is the busiest time of year for many beauty brands, with consumers spending more money than ever on cosmetic services, skincare, makeup, and hair products—either as gifts or for themselves. To make the most of this time, it’s time to step up your game and maximize the impact of your marketing efforts. Below, we outline how to amplify your holiday sales with some effective seasonal strategies.

Get festive with your packaging

Packaging is the first thing customers see, so consider adding a holiday flare to it. For example, include a handwritten Christmas card with each purchase. Or even keep it as simple as adding a holiday sticker to the box.

For brands with the means, offering a seasonal collection can also be a great way to rake in additional sales over the holiday season. For this strategy, try to sell limited-edition products for this time of the year only—customers may be more inclined to buy something if they know that it won’t be around next year.

Create gift sets

Gift sets make selecting products for loved ones easy. Pre-compile products that go well together or create a “get the look” set that accompanies a tutorial on social media. It can be as simple as pre-wrapping a handful of products, even if it’s just lipstick and a lip liner. This also gives you an opportunity to cross-promote your other collections and make people aware of new products that they may not have seen or tried before.

Offer discounts and coupons

Another great way to increase your sales during the holiday season is to offer holiday-specific discounts and coupons. This can be done by running limited-time promotions on your website or through social media advertising. For example, you could offer a free sample of a new product or give away a store credit with each purchase. For those that are holiday shopping in bulk, you can incentivize purchases that exceed a certain value by including different freebies with each purchase threshold.

Collaborate with other businesses

Partnering with other beauty brands or bloggers will help you reach a wider audience and gain more social media traction while helping them do the same. For example, consider having a beauty influencer film a tutorial using one of your holiday collections. Or find industry experts who can review your products. This is a great way to increase exposure during this competitive time of year.

Create content around gift giving

This holiday season, make your beauty brand the first pick for gift-giving. Shift your social media content to include holiday gift guides and gift-like details on your photos and videos. For instance, instead of posting a picture of your best-selling lipstick, post a photo of the lipstick with a ribbon or holiday bow attached.

Offer and Promote Gift Cards

Offering gift cards is a great way to increase sales and earn new long-term customers or clients. Try hanging a framed graphic where customers pay that says, “Gift Cards Available for Purchase.” To increase new client acquisition, you can even offer a free gift card with purchases over a certain threshold. This can be an excellent way to get new people to try your products and services.

Host a holiday party for your best customers

Hosting a holiday party for your best clients and customers is another great way to make the most of the season. This gives you the opportunity to create face-to-face interactions with your highest-spending customers and improve brand loyalty. It is also a great way to share new products or services that they might not know about and if you allow them to bring guests, it can help you connect with prospective new customers.

For many beauty businesses, content marketing is still an obscure concept, and even if they’re familiar with it, they’re unsure how to get started. This article will explain exactly how you can use social media, blog content, and other informative or entertaining pieces of content to earn new clients and customers and develop brand loyalty. Here are ten great ways to leverage the power of content marketing to grow your beauty business in 2023 and beyond!

1) Find Your Voice

It can be difficult to find your voice in a crowded market. One way to do this is by taking the time to reflect on who you are and what makes you different from your competitors. Perhaps you have a unique custom blend system that allows you to make personalized products for your clients. Or maybe you have over 30 years of experience in the industry. Whatever your angle is, you will want to keep it at the forefront of your content marketing strategy.

2) Create Content That Educates or Entertains

Content marketing is a way for businesses to reach their target audience by providing educational or entertaining content. This can be done by putting yourself in the shoes of your customer and asking yourself what it is they want to see. For instance, you may want to use your 30 years of experience in a video explaining and demonstrating the technique behind the perfect winged eyeliner. Or maybe you answer some common client questions about hair care. The list goes on, the key here is to create things that provide value to your customers.

3) Incorporate User-Generated Content

User-generated content can be an effective part of a beauty business’ content marketing strategy. By encouraging clients and customers to talk about you on their own social media accounts, you’ll develop more brand awareness and customer loyalty. You can also repurpose this content on your own page. For example, if one of your customers has a positive experience with one of the products they bought from you, they might share it on their Instagram account.

4) Collaborate With Other Creators

Collaborating with other creators can provide the opportunity for your content marketing to grow organically, as well as expand your reach. For example, you could collaborate with a makeup artist and share their tutorials on your account in return for them sharing some content of yours. Similarly, you can offer a free makeover to a social media influencer in exchange for a post on their page.

5) Leverage the Power of Video

As video marketing becomes more popular, it’s important to make sure your business is taking advantage of this powerful medium. In today’s world, consumers are bombarded with content from all angles. It can be hard to know what to look at when a company has so many platforms for information and entertainment. One way for your business to stand out is through the use of video marketing. Video marketing provides an opportunity for you to get your message out in a way that is both interactive and engaging. Consider filming your next booking and showing the transformation of simply doing a talk-through.

6) Provide behind-the-scenes access

Use content marketing as an opportunity to give your customers a glimpse behind the curtain. A great way to do this is to provide behind-the-scenes access to your business and the people who work there.

7) Tag Us In Your Content

Finally, don’t forget to tag Colorlab in your next piece of content so we can share it and show support!

Color cosmetics (or makeup with color in it) is a cosmetic category that has been popular for hundreds of years, and it’s still on the rise. However, keeping up with beauty trends while providing a comprehensive product line that suits different needs is a continual challenge for small businesses with limited budgets (and even those with large ones). For this reason, many businesses are forced to compromise on either product quality or shade ranges. Whether your business has already experienced this dilemma or you want to be prepared for when it comes, we have put together this article to help you navigate it.

Color Cosmetics as a Product Category

Color cosmetics is a category of makeup that includes products designed for the skin, eyes, lips, and cheeks… to make it easier to understand, it basically includes any products that have color in them. This category is currently valued at over $76 billion dollars and is estimated to reach almost $113 billion by 2028.

The Challenges With Color Chemistry

Manufacturing color cosmetics that suit a wide range of skin tones is no easy feat, and with a justified growing demand for more inclusive products, this becomes a challenge for color cosmetic brands. Creating the perfect color requires combining different amounts of colored oxides to achieve the perfect shades, and when you introduce active ingredients, emulsifiers, and more, it makes achieving the desired color that much more challenging.

For this reason, brands are faced with the choice of either developing a wide range of high-payoff (pigmented) products to suit various skin tones or developing a few lower-payoff variations. So how do brands develop cosmetic products that suit various skins without compromising on color payoff or product quality?

The Magic of Custom Blend Cosmetics

To alleviate this stress, we created the Colorlab custom blend systems that allow you to create the perfect color, texture, and finish on the spot without compromising color payoff (although, of course, we enable you to create sheerer products if needed.) Rather than spending a fortune on a robust line of colored cosmetics—some of which just end up collecting dust, you can blend the perfect shade in a matter of minutes.

The beautiful thing about these systems is that it not only combats the burden of stocking colored cosmetics but it also lets you create a personalized experience with your clients and customers. Because our custom blend systems are patented, you will be able to offer a unique experience like no other.

If you’re interested in learning more about our Custom Blend systems and how they can help you grow your color cosmetics business, contact us today!

Skin conditions such as acne, rosacea, and sagging, wrinkled skin are very common among adults today. The natural aging process, as well as environmental factors such as sun exposure, can take their toll on our skin, causing it to lose elasticity and function properly.

The Cleveland Clinic recently reported that there are several ingredients that can help restore the natural appearance of your skin (and it just so happens that we have products with all of these ingredients for you to re-sell!) . Here’s a list of the top skincare and cosmetic ingredients that can help repair and restore skin from both internal and external sources of damage, so you can keep your skin looking young and healthy no matter what your age.

Alpha Hydroxy Acids (AHAs)

One of the most popular skincare and cosmetic ingredients that repair and restore skin function and appearance are alpha hydroxy acids. AHAs are exfoliants that also have brightening abilities. They help to repair skin by reducing the number of corneocytes on the surface of the skin, which can lead to roughness, wrinkles, brown spots, redness, hyperpigmentation (dark spots), as well as acne.

Products with AHAs:

Lift Off! Natural Microderm Skin Polish

The Good Life Probiotic Gel Cleanser

Licorice Extract

Licorice extract is a skin-lightening agent that helps fight hyperpigmentation caused by sun damage, acne scars, age spots, melasma, and eczema. This ingredient works by reducing the melanocytes in your skin, thus reducing pigment.

Products with Licorice Extract:

Fit and Flush Tinted Beauty Balm

Doubleback Age Defying Beauty Balm

Hyaluronic Acid

A naturally occurring substance in the body, Hyaluronic Acid is a key to healthier skin. It’s found in many skin care products due to its ability to hold up to 1000 times its weight in water, giving your skin a plump, youthful appearance. It also helps improve your skin’s texture by holding onto moisture and softening the surface of the skin.

Products with Hyaluronic Acid:

Honey & Hyaluronic Crème Complex

Niacinamide

Niacinamide is a form of Niacin or B3 that has been shown to improve the visible signs of aging, hyperpigmentation, and acne through its restorative functions. It is also an antioxidant which may help protect against environmental factors such as air pollution, ultraviolet radiation from sunlight, or chemical exposures.

Products with Niacinamide:

The Daily Grind Exfoliating Cleanser

Skin Infusion – Balance

Shine Control Pan

Shine Control Compacts

Balancing Active Powder

Salicylic Acid (BHA):

Salicylic acid is a type of beta hydroxy acid (BHA) that is most commonly used to treat acne. It can also be used as an exfoliant, which will help remove dead skin cells from the surface of the skin. Other benefits include treating blackheads, reducing inflammation and redness caused by acne, and removing excess oil from the pores.

Products with Salicylic Acid:

The Daily Grind Exfoliating Cleanser:

L-Ascorbic Acid

L-ascorbic acid is a natural antioxidant that is often used in skincare products to improve the appearance of skin. It also helps to reduce signs of aging, such as wrinkles and age spots. It can be applied topically as an anti-aging serum or mixed with other creams or lotions. You should start using it after you’ve cleansed your face, but before you apply any other skincare product.

Products with L-Ascorbic Acid:

Sheer Porefection Matte Primer

Fit and Flush Tinted Beauty Balm

Doubleback Age Defying Beauty Balm

Skin Infusion Soothe

Retinol

Retinoids, or vitamin A derivatives, work by speeding up the cell turnover process. They also help to increase collagen production to reduce fine lines and wrinkles. Retinol is a retinoic acid in over-the-counter topical form that is typically applied at night because of its potential for sun sensitivity.

Products with Retinol:

Fit and Flush Tinted Beauty Balm:

Doubleback Age Defying Beauty Balm

Skin Infusion Soothe

Dimethicone

Dimethicone is a silicone-based ingredient that is effective at repairing scar tissue and moisturizing and softening the skin.

Products with Dimethicone:

Fringe Benefit

Sheer Porefection Matte Primer

Time Bombs!

Hold on Tight Eyeshadow Primer

Reflective Finishing Powder with Peptides

Copper Peptide

Dermatologists recommend copper peptide for its ability to heal skin, reduce inflammation, prevent scarring, and reduce the formation of wrinkles.

Products with Copper Peptides:

Mineral Moisture Tint

Multifunctional makeup isn’t just the latest beauty buzzword; it’s been around and is here to stay. As the desire for simpler beauty routines grows, so too does the interest in multifunctional makeup. Multifunctional makeup is projected to grow at a CAGR (compound annual growth rate) of 5% from now until 2027, which means that it’s not going anywhere anytime soon. So what does this mean for beauty brands? Not only are multifunctional products an excellent way to add some additional selling propositions to your products, but it’s also a great way to stay ahead of this trend. Keep reading to learn more.

What is Multifunctional Makeup?

It has been said that less is more, but when it comes to makeup, more can sometimes mean better, and that’s the case with multifunctional makeup. Multifunctional makeup offers more benefits than its original purpose. Examples include mineral makeup, peptide mascara, plumping lip gloss, and foundation enriched with active skincare ingredients. Whether it’s for the sake of convenience or because we want to get the most bang for our buck, multifunctional products are on the rise in the beauty industry. With this type of makeup, consumers can find eye primers that double as eye creams and lipsticks that provide SPF protection, and the list goes on.

Examples of Multifunctional Makeup

Not sure what kind of multifunctional makeup products make sense for your shelves. Here are a few ideas (that, luckily for you—we make fairly easy to achieve). You can re-sell some of our multifunctional private-label products or create some of your own with your custom blend systems. Custom blending provides the broadest range of possibilities with its spectrum of additives that gives you the ability to create individualized formulas based on your client’s skin conditions and concerns.

Active Foundation

One of our favorite examples of multifunctional makeup is active foundation—or foundation that contains additional active ingredients to maximize skin health. Active foundation has been around for a while, but its popularity has surged due to the rising consumer interest in skincare products.

For example, our Mineral Moisture Tint is an excellent product to introduce to your clients. It comes with a light, radiant finish and is enriched with all sorts of actives—including Argireline, Collagen, Zinc, and Vitamins C, A, And E.

Similarly, our Superior Performance Liquid Foundation offers Green Tea, Calendula, Chamomile, Cornflower, Linden Tree, and St. John’s Wort to help perfect and protect the skin.

Finally, our Natural Liquid Foundation is also infused with St Johns Wort, Chamomile, Cornflower, and Linden Tree. It also contains Sodium PCA—a natural humectant that will help hydrate and smooth the skin.

Mineral Makeup

Mineral makeup is another excellent example of multifunctional cosmetics. Mineral makeup provides many more benefits to the skin than traditional skin products. They are lightweight and provide long-lasting coverage while being gentle, non-irritating and contain natural healing properties—making them perfect for post-treatment or surgery clients. Did we mention they also offer SPF protection?

The minerals are also hypoallergenic, making them suitable for all skin types, including sensitive skin. Furthermore, the ingredients are completely non-toxic and environmentally safe. Mineral makeups are perfect for people with sensitive or allergy-prone skin since they do not contain synthetic dyes that may irritate your skin or cause allergic reactions like dermatitis or eczema. With this multifunctional makeup option, you can enjoy natural coverage without compromising on benefits from other products.

We offer a wide variety of private-label, ready-to-wear mineral products, such as our Mineral Foundation Powders, but we also allow you to create your own with our mineral-based formulas with our mineral custom blend kits.

Enriched Primer Compacts

What about an eyeshadow primer that also reduces the appearance of wrinkles? Well, fortunately, this is a product we sell as well. Our Eyelights Primers include a Hibiscus Esculentus, which is a patented vegetal alternative to Botox and visibly reduces wrinkles by 26% when applied daily for 21 days. Talk about multifunctional!

Plumping Lip Gloss

Another example of multifunctional makeup is a plumping lip gloss. Our very own lip plumper contains a patented tripeptide formula that volumizes, plumps, hydrates, and smoothes the lips while offering a hydrated shine. It can be worn on its own or under another lip product, and it’s been shown to improve lip volume by as much as 40%, making it a comparable alternative to collagen injections.

Multifunctional Makeup is Here to Stay

The beauty industry is evolving, as makeup has evolved to offer more benefits than just its original purpose. Multifunctional makeup offers more benefits, such as mineral makeup, peptide mascara, plumping lip gloss, and foundation enriched with active skincare ingredients. This trend is here to stay because of the growing demand for healthy skincare products in addition to the convenience of having one product that does it all.

We are back with another beauty trend that you may or may not have seen on your TikTok “For You” page. And this one involves our favorite Vitamin A derivative and…sandwiches? If you’re raising an eyebrow, just wait. It may not be as crazy as it sounds, but what exactly is this viral skincare secret, and more importantly, does it really work? Keep reading to find out.

What Is Retinol Sandwiching?

Don’t worry, contrary to what it may have you believe, this beauty hack doesn’t involve spreading your Adapalene between two slices of bread and eating it for lunch. Instead, the Retinol Sandwich is a skincare technique that involves “sandwiching” your retinol between other products, and more specifically, moisturizer. In a nutshell, retinol sandwiching is when you apply your moisturizer before and after your retinoid to avoid skin irritation.

The Problems of Retinol for First-Time Users

Retinol is no new addition to the skincare routine, it’s been around for quite some time—and for good reason, it works! However, while incredibly effective, it has its downsides, especially for new users. For instance, new retinol users experience negative side effects from its use, like being heavily irritating and also causing unwanted side effects like peeling and purging.

These are all normally temporary side effects that occur during a retinol ‘purge’ phase. This is due to old skin cells being sloughed off as a result of increased cell turnover and typically go away after continued use.

How Retinol Sandwiching Helps

While retinoids can cause skin irritation and dryness to new users, retinol sandwiching is here to save the day. The first layer of moisturizer helps reduce the dryness and irritation that retinol usually causes by adding slowing product absorption, while the second layer helps trap the product and ensure its efficacy.

Does Retinol Sandwiching Actually Work?

Dermatologists have given retinol sandwiching a stamp of approval, while other experts disagree. Debates exist, with some experts believing it is a good idea while others think it makes no sense.

While there are benefits to the technique, including less skin irritation and rapid absorption, many argue that the benefits are negligible.